I got a package in the mail this week that contained an inflatable globe (very handy, and I mean that) with a sticker on it directing me to a web site. A web site just for me.
How cool is that? When I got there, a nice sound and light show telling me more about e-Rewards, and offering to send me a report on global online research capabilities.
We're not really experts on direct marketing here at the crossroads... but this just felt very engaging to me. You're welcome to try the site yourself, for as long as it lasts. But please don't order the book, I don't want hundreds of them to arrive! ;0) Here's the link.
Vialuna are the clever folk behind this piece.