Innovation: What if Someone Copies Your Idea?
Great short piece on whether or not to launch an innovative thing that is easy to copy. The short answer is yes, but it is well explained here. Thanks to Seth Godin for bringing this to my attention.
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Friday, April 28, 2006
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One of the things I have wondered about is who owns an idea - the first who thinks up of it or the first who implments it. I'm sure the Patent lawyers have that answer- but I'm not sure it's... [Read More]
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Bookshelf
Dona Vitale: Consumer Insights 2.0: How Smart Companies Apply Customer Knowledge to the Bottom Line
Fantastic book. Has an excellent case study about how customer insights were gathered an used. I met Dona at a conference, and got a lot out of her talk, and I feel the same way about her book. (****)Roger Von Oech: Whack on the Side of the Head
Interesting ideas about how to be more creative in your thinking. Is making me want the Whack Pack. (***)Richard Dawkins: The Selfish Gene: 30th Anniversary edition
Excellent book, really a mind-opener, especially considering it is 30 years old. (*****)Tim Hurson: Think Better: An Innovator's Guide to Productive Thinking
Excellent book. Sets forth a step-by-step innovation / productive thinking process that anyone can use or learn from. Very straightforward, and lacks a lot of the gobble-de-gook of other books on innovation. Good diagrams, good exercises. (****)
