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July 25, 2005

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Listed below are links to weblogs that reference Ethnography at McDonald's:

» Ethnography at McDonald's from Putting people first
Blogger Grant McCracken has posted a nice tale about doing ethnography at McDonald's to figure out why people order smaller drink sizes in the drive-thru than inside. And in the process, provides a nice concise explanation of a research approach. Read ... [Read More]

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