Customer Experience Crossroads

Word for the day: Transmedia

Transmedia is the new word people are using to reference the process of telling a story through multiple media.  It's a nice, short, evocative and useful word. Throw it out in a few meetings this week and see what kind of reaction you get.

Dungeons and Dragons may be the original transmedia story, according to Lucas J.W. Johnson at Silverstring Media. Star Wars is also an excellent example. What D+D can tell us about Transmedia

Transmedia is kind of the new convergence. Some of us will remember that convergence (of media) didn;t really work out the way people expected it to. A handful of media companies were going to own the world, or something like that. Instead, we are all drowning in an explosion of media.

Multi-channel marketing was all supposed to be neat and tidy too, and look at the complexity we face there!

Remember when the internet was going to kill bricks and mortar?  Instead, you now have to plan for a multiplicity of paths through awareness to purchase, and after purchase engagement even.

So Transmedia is likely a story that will not be as easily defined as it looks like right now either.

Consider that you may already be telling your story in multiple media (such as your brand story, your PR story, your professional profile story). You might be doing that well, or you might be doing that badly.

Word for the day: Transmedia

Transmedia is the new word people are using to reference the process of telling a story through multiple media.  It's a nice, short, evocative and useful word. Throw it out in a few meetings this week and see what kind of reaction you get.

Dungeons and Dragons may be the original transmedia story, according to this Lucas J.W. Johnson at Silverstring Media. Star Wars is also an excellent example. What D+D can tell us about Transmedia

Transmedia is kind of the new convergence. Some of us will remember that convergence (of media) didn;t really work out the way people expected it to. A handful of media companies were going to own the world, or something like that. Instead, we are all drowning in an explosion of media.

Multi-channel marketing was all supposed to be neat and tidy too, and look at the complexity we face there!

Remember when the internet was going to kill bricks and mortar?  Instead, you now have to plan for a multiplicity of paths through awareness to purchase, and after purchase engagement even.

So Transmedia is likely a story that will not be as easily defined as it looks like right now either.

Consider that you may already be telling your story in multiple media (such as your brand story, your PR story, your professional profile story). You might be doing that well, or you might be doing that badly.

When intellectual property is the product as well as the raw material, and we are all creators

Wikipedia is going black for a day on January 18, 2012. They state their reasons here.

The words that prompted this post follow:

But although Wikipedia’s articles are neutral, its existence is not. As Wikimedia Foundation board member Kat Walsh wrote on one of our mailing lists recently,

We depend on a legal infrastructure that makes it possible for us to operate. And we depend on a legal infrastructure that also allows other sites to host user-contributed material, both information and expression. For the most part, Wikimedia projects are organizing and summarizing and collecting the world’s knowledge. We’re putting it in context, and showing people how to make to sense of it.

But that knowledge has to be published somewhere for anyone to find and use it. Where it can be censored without due process, it hurts the speaker, the public, and Wikimedia. Where you can only speak if you have sufficient resources to fight legal challenges, or if your views are pre-approved by someone who does, the same narrow set of ideas already popular will continue to be all anyone has meaningful access to.

Intellectual property law is entering a new phase. It's been around for years, but in the past, it was lawyers for big companies arguing with each other, for the most part.

But now, in this age of the democratization of the creative process, the processes associated with creation have changed. As always, we create on the shoulders of those that came before. We copy and borrow. The difference is that now -- you don't have to learn to paint like Rembrandt, you can actually start with Rembrandt and go from there. As I did, when I took the digital image from Wikipedia. And as Devorah Sperber did when creating the artwork depicted on the right, called After Rembrandt.

Piracy laws are intended to protect the creators and give them rights to earn from their creations. It's never been a straightforward process of course, but now it affects all of us more than ever. To participate fully in the digital world of social media we create culture by sharing and changing what we see around us.

I could still learn to play, let's say, a Lady Gaga tune on a piano. The piano cannot yet recognize that I have played copyright protected material. What happens when it can?

How do we protect the ability of creators to make a living from their creations, but avoid the continued creeping of corporate interests in the process of creation?